{
  "@context" : "http://lobid.org/resources/context.jsonld",
  "id" : "http://lobid.org/resources/990007617500206441#!",
  "type" : [ "BibliographicResource", "EditedVolume", "Book" ],
  "medium" : [ {
    "label" : "Print",
    "id" : "http://rdaregistry.info/termList/RDAproductionMethod/1010"
  } ],
  "title" : "Marketingdynamik",
  "almaMmsId" : "990007617500206441",
  "hbzId" : "HT000866606",
  "deprecatedUri" : "http://lobid.org/resources/HT000866606#!",
  "isbn" : [ "3908545293", "9783908545293" ],
  "oclcNumber" : [ "231689137" ],
  "otherTitleInformation" : [ "Re-Launch, Re-Innovation, Re-Engineering, Re-Invention" ],
  "publication" : [ {
    "dateStatement" : "1997",
    "startDate" : "1997",
    "type" : [ "PublicationEvent" ],
    "location" : [ "St. Gallen" ],
    "publishedBy" : [ "Verl. THEXIS" ]
  } ],
  "describedBy" : {
    "id" : "http://lobid.org/resources/990007617500206441",
    "label" : "Webseite der hbz-Ressource 990007617500206441",
    "type" : [ "BibliographicDescription" ],
    "inDataset" : {
      "id" : "http://lobid.org/resources/dataset#!",
      "label" : "lobid-resources – Der hbz-Verbundkatalog als Linked Open Data"
    },
    "resultOf" : {
      "type" : [ "CreateAction" ],
      "endTime" : "2026-08-08T23:02:09",
      "instrument" : {
        "id" : "https://github.com/hbz/lobid-resources",
        "type" : [ "SoftwareApplication" ],
        "label" : "Software lobid-resources"
      },
      "object" : {
        "id" : "https://lobid.org/marcxml/990007617500206441",
        "dateCreated" : "1997-01-15",
        "dateModified" : "2026-02-05",
        "type" : [ "DataFeedItem" ],
        "label" : "hbz-Ressource 990007617500206441 im Exportformat MARC21 XML",
        "inDataset" : {
          "id" : "https://datahub.io/dataset/hbz_unioncatalog",
          "label" : "hbz_unioncatalog"
        },
        "sourceOrganization" : {
          "id" : "http://lobid.org/organisations/DE-467#!",
          "label" : "Universitätsbibliothek Siegen"
        },
        "provider" : {
          "id" : "http://lobid.org/organisations/DE-605#!",
          "label" : "hbz - Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen"
        },
        "modifiedBy" : [ {
          "id" : "http://lobid.org/organisations/DE-6#!",
          "label" : "Universitäts- und Landesbibliothek Münster, Zentralbibliothek"
        } ]
      }
    },
    "license" : [ {
      "id" : "http://creativecommons.org/publicdomain/zero/1.0",
      "label" : "Creative Commons-Lizenz CC0 1.0 Universal"
    } ]
  },
  "natureOfContent" : [ {
    "label" : "Aufsatzsammlung",
    "id" : "https://d-nb.info/gnd/4143413-4"
  } ],
  "subject" : [ {
    "notation" : "QP 600",
    "type" : [ "Concept" ],
    "source" : {
      "label" : "RVK (Regensburger Verbundklassifikation)",
      "id" : "https://d-nb.info/gnd/4449787-8"
    }
  }, {
    "type" : [ "ComplexSubject" ],
    "label" : "Marketing | Restrukturierung",
    "componentList" : [ {
      "type" : [ "SubjectHeading" ],
      "label" : "Marketing",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4037589-4",
      "gndIdentifier" : "4037589-4",
      "altLabel" : [ "Absatzwirtschaft", "Konsumgütermarketing", "Marketingpolitik", "Verbrauchsgut / Marketing", "Verbrauchsgütermarketing", "Absatzpolitik", "Absatzplanung", "Verkaufsplanung" ]
    }, {
      "type" : [ "SubjectHeading" ],
      "label" : "Restrukturierung",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4335640-0",
      "gndIdentifier" : "4335640-0",
      "altLabel" : [ "Umstrukturierung (Wirtschaft)", "Business Reengineering", "Reengineering (Wirtschaft)", "Process Reengineering", "Business Process Reengineering", "Business Re-Engineering" ]
    } ]
  } ],
  "subjectslabels" : [ "Marketing", "Restrukturierung" ],
  "hasItem" : [ {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QBH7001",
    "inventoryNumber" : "Z86/144-1997,S",
    "serialNumber" : "000559963000010",
    "currentLibrary" : "W0001",
    "currentLocation" : "47",
    "heldBy" : {
      "isil" : "DE-468",
      "id" : "http://lobid.org/organisations/DE-468#!",
      "label" : "Universitätsbibliothek Wuppertal"
    },
    "seeAlso" : [ "https://ub-wuppertal.digibib.net/search/katalog/record/(DE-605)HT000866606" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-468#!",
      "label" : "Universitätsbibliothek Wuppertal",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-468:23146629090006447#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QP 600 0376",
    "inventoryNumber" : "98/0560",
    "serialNumber" : "032108",
    "currentLibrary" : "HWG",
    "currentLocation" : "FH",
    "heldBy" : {
      "isil" : "DE-1116",
      "id" : "http://lobid.org/organisations/DE-1116#!",
      "label" : "Hochschule für Wirtschaft und Gesellschaft Ludwigshafen am Rhein, Bibliothek"
    },
    "seeAlso" : [ "https://hbz-hsl.primo.exlibrisgroup.com/permalink/49HBZ_HSL/1o01epc/alma990007617500206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-1116#!",
      "label" : "Hochschule für Wirtschaft und Gesellschaft Ludwigshafen am Rhein, Bibliothek",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-1116:2323215960008976#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "WIR 690/108",
    "inventoryNumber" : "97-20046,2",
    "serialNumber" : "103143259",
    "currentLibrary" : "R3042",
    "currentLocation" : "FHWIR",
    "heldBy" : {
      "isil" : "DE-386",
      "id" : "http://lobid.org/organisations/DE-386#!",
      "label" : "Universitätsbibliothek der RPTU in Kaiserslautern"
    },
    "seeAlso" : [ "https://kplus.ub.rptu.de/Search/Results?type=AlmaNzId&jumpto=1&lookfor=990007617500206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-386#!",
      "label" : "Universitätsbibliothek der RPTU in Kaiserslautern",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-386:2369828940007476#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "FK2423",
    "serialNumber" : "FK2423",
    "currentLibrary" : "ZB",
    "currentLocation" : "MAGAZIN_2",
    "heldBy" : {
      "isil" : "DE-82",
      "id" : "http://lobid.org/organisations/DE-82#!",
      "label" : "Universitätsbibliothek der RWTH Aachen"
    },
    "seeAlso" : [ "https://katalog.ub.rwth-aachen.de/permalink/49HBZ_UBA/kloccf/alma990007617500206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-82#!",
      "label" : "Universitätsbibliothek der RWTH Aachen",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-82:23255238620006448#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "F 78010",
    "serialNumber" : "12463268",
    "currentLibrary" : "SM",
    "currentLocation" : "Magazin",
    "heldBy" : {
      "isil" : "DE-290",
      "id" : "http://lobid.org/organisations/DE-290#!",
      "label" : "Universitätsbibliothek Dortmund"
    },
    "seeAlso" : [ "https://katalog.ub.tu-dortmund.de/id/ir01388a:ubd.lobid:990007617500206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-290#!",
      "label" : "Universitätsbibliothek Dortmund",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-290:23189252160006445#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "KK/t57590",
    "inventoryNumber" : "96 Z 370",
    "serialNumber" : "0004.2657.10",
    "currentLibrary" : "T0011",
    "currentLocation" : "50",
    "heldBy" : {
      "isil" : "DE-385",
      "id" : "http://lobid.org/organisations/DE-385#!",
      "label" : "Universitätsbibliothek Trier"
    },
    "seeAlso" : [ "https://tricat.uni-trier.de/permalink/49HBZ_UBT/1hikhph/alma990007617500206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-385#!",
      "label" : "Universitätsbibliothek Trier",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-385:23296386220006470#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "BKC849",
    "serialNumber" : "BKC849",
    "currentLibrary" : "UB",
    "currentLocation" : "UB_G1B3",
    "heldBy" : {
      "isil" : "DE-294",
      "id" : "http://lobid.org/organisations/DE-294#!",
      "label" : "Ruhr-Universität Bochum, Universitätsbibliothek"
    },
    "seeAlso" : [ "https://hbz-ubo.primo.exlibrisgroup.com/permalink/49HBZ_UBO/mnkbqv/alma990007617500206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-294#!",
      "label" : "Ruhr-Universität Bochum, Universitätsbibliothek",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-294:23130654210006471#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "L 905 / 196",
    "serialNumber" : "97/1093",
    "currentLibrary" : "WIWI",
    "currentLocation" : "WIWI_BIB",
    "heldBy" : {
      "isil" : "DE-294-18",
      "id" : "http://lobid.org/organisations/DE-294-18#!",
      "label" : "Ruhr-Universität Bochum, Fakultät für Wirtschaftswissenschaft, Bibliothek"
    },
    "seeAlso" : [ "https://hbz-ubo.primo.exlibrisgroup.com/permalink/49HBZ_UBO/mnkbqv/alma990007617500206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-294#!",
      "label" : "Ruhr-Universität Bochum, Universitätsbibliothek",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-294-18:23130654180006471#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QBX1403_d",
    "inventoryNumber" : "ZZN4826/97",
    "serialNumber" : "DE00314915",
    "currentLibrary" : "D0001",
    "currentLocation" : "D01",
    "heldBy" : {
      "isil" : "DE-465",
      "id" : "http://lobid.org/organisations/DE-465#!",
      "label" : "Universitätsbibliothek Duisburg-Essen"
    },
    "seeAlso" : [ "https://primo.uni-due.de/discovery/search?query=any,contains,990007617500206441&tab=Everything&search_scope=MyInst_and_CI_custom&vid=49HBZ_UDE:UDE&offset=0" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-465#!",
      "label" : "Universitätsbibliothek Duisburg-Essen",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-465:23387851210006446#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "nc/b8026",
    "serialNumber" : "094693501",
    "currentLibrary" : "X0001",
    "currentLocation" : "00",
    "heldBy" : {
      "isil" : "DE-61",
      "id" : "http://lobid.org/organisations/DE-61#!",
      "label" : "Universitäts- und Landesbibliothek Düsseldorf"
    },
    "seeAlso" : [ "https://katalog.ulb.hhu.de/Search/Results?lookfor=id_marc_001_txt:990007617500206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-61#!",
      "label" : "Universitäts- und Landesbibliothek Düsseldorf",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-61:23277359340006443#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "13L1441",
    "serialNumber" : "13L1441",
    "currentLibrary" : "38",
    "currentLocation" : "38-MAG",
    "heldBy" : {
      "isil" : "DE-38",
      "id" : "http://lobid.org/organisations/DE-38#!",
      "label" : "Universitäts- und Stadtbibliothek Köln, Hauptabteilung"
    },
    "seeAlso" : [ "https://katalog.ub.uni-koeln.de/portal/search.html?num=20&page=1&l=de&srt=year_desc&tab=books&hbzid=990007617500206441&fdb=uni" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-38#!",
      "label" : "Universitäts- und Stadtbibliothek Köln, Hauptabteilung",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-38:23290226070006476#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "M-a 621",
    "serialNumber" : "Z72-006311",
    "currentLibrary" : "HMB",
    "currentLocation" : "HMB_BIB",
    "heldBy" : {
      "isil" : "DE-6-136",
      "id" : "http://lobid.org/organisations/DE-6-136#!",
      "label" : "Universität Münster, Heribert Meffert Bibliothek - Marketing-Centrum Münster (MCM), Bibliothek"
    },
    "seeAlso" : [ "https://hbz-ulbms.primo.exlibrisgroup.com/discovery/search?query=any,contains,990007617500206441&tab=Everything&search_scope=MyInst_and_CI&vid=49HBZ_ULM:VU2&offset=0" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-6#!",
      "label" : "Universitäts- und Landesbibliothek Münster, Zentralbibliothek",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-6-136:23620816310006449#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "32QBQ3573",
    "inventoryNumber" : "96/13775",
    "serialNumber" : "32QBQ3573",
    "currentLibrary" : "S0001",
    "currentLocation" : "US1",
    "heldBy" : {
      "isil" : "DE-467",
      "id" : "http://lobid.org/organisations/DE-467#!",
      "label" : "Universitätsbibliothek Siegen"
    },
    "seeAlso" : [ "https://ub-siegen.digibib.net/search/katalog/record/(DE-605)HT000866606" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-467#!",
      "label" : "Universitätsbibliothek Siegen",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-467:2370559020006462#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QBH153",
    "serialNumber" : "-101021QBH153",
    "currentLibrary" : "BOH",
    "currentLocation" : "21",
    "heldBy" : {
      "isil" : "DE-1010",
      "id" : "http://lobid.org/organisations/DE-1010#!",
      "label" : "Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen, Hochschulbibliothek"
    },
    "seeAlso" : [ "https://w-hs.digibib.net/search/katalog/record/(DE-605)HT000866606" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-1010#!",
      "label" : "Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen, Hochschulbibliothek",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-1010:2313111610006456#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysikalischerTitel" ],
    "currentLibrary" : "Z9030",
    "currentLocation" : "UNASSIGNED",
    "heldBy" : {
      "isil" : "DE-60",
      "id" : "http://lobid.org/organisations/DE-60#!",
      "label" : "Stadt- und Landesbibliothek Dortmund"
    },
    "seeAlso" : [ "https://stlb-dortmund.digibib.net/search/katalog/record/(DE-605)HT000866606" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/BRIDGE_FIZ-7816#!",
      "label" : "Bibliotheken ohne zentrale Katalogisierung (IZ Bridge)",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990007617500206441:DE-60:22125980160007816#!"
  } ],
  "sameAs" : [ {
    "id" : "https://hub.culturegraph.org/resource/(DE-605)990007617500206441",
    "label" : "Culturegraph-Ressource"
  }, {
    "id" : "http://worldcat.org/oclc/231689137",
    "label" : "OCLC-Ressource"
  }, {
    "id" : "http://nwbib.de/990007617500206441#!",
    "label" : "NWBib-Ressource"
  } ],
  "isPartOf" : [ {
    "hasSuperordinate" : [ {
      "label" : "Fachbuch für Marketing"
    } ],
    "type" : [ "IsPartOfRelation" ]
  } ],
  "tableOfContents" : [ {
    "label" : "Inhaltsverzeichnis",
    "id" : "https://digitale-objekte.hbz-nrw.de/storage/2006/01/04/file_77/1245505.pdf"
  } ],
  "inCollection" : [ {
    "id" : "https://nrw.digibib.net/search/hbzvk/",
    "label" : "DigiBib hbz Verbundkatalog",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/organisations/DE-655#!",
    "label" : "hbz - Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen, Netzwerkzone",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/resources/HT014176012#!",
    "label" : "Nordrhein-Westfälische Bibliographie (NWBib)",
    "type" : [ "Collection" ]
  } ],
  "language" : [ {
    "id" : "http://id.loc.gov/vocabulary/iso639-2/ger",
    "label" : "Deutsch"
  } ],
  "extent" : "175 S. : Ill., graph. Darst.",
  "bibliographicLevel" : {
    "label" : "Monograph/Item",
    "id" : "https://www.loc.gov/marc/bibliographic/bdleader.html#Monograph_Item"
  },
  "responsibilityStatement" : [ "Heinz Weinhold-Stünzi ... (Hrsg.)" ],
  "contribution" : [ {
    "agent" : {
      "gndIdentifier" : "118826093",
      "id" : "https://d-nb.info/gnd/118826093",
      "label" : "Weinhold-Stünzi, Heinz",
      "type" : [ "Person" ],
      "dateOfBirth" : "1926",
      "dateOfDeath" : "2004",
      "altLabel" : [ "Weinhold Stünzi, Heinz", "Weinhold-Stünzi, H.", "Weinhold, Heinz", "Weinhold Stuenzi, Heinz", "Weinhold, H.", "Stünzi, Heinz Weinhold-" ]
    },
    "role" : {
      "id" : "http://id.loc.gov/vocabulary/relators/edt",
      "label" : "Herausgeber/in"
    },
    "type" : [ "Contribution" ]
  } ]
}