{
  "@context" : "http://lobid.org/resources/context.jsonld",
  "id" : "http://lobid.org/resources/990110588280206441#!",
  "type" : [ "BibliographicResource", "Article" ],
  "medium" : [ {
    "label" : "Print",
    "id" : "http://rdaregistry.info/termList/RDAproductionMethod/1010"
  } ],
  "title" : "Können Produktionsunternehmen von Dienstleistern lernen?",
  "almaMmsId" : "990110588280206441",
  "hbzId" : "BT000011378",
  "deprecatedUri" : "http://lobid.org/resources/BT000011378#!",
  "publication" : [ {
    "dateStatement" : "1993",
    "startDate" : "1993",
    "type" : [ "PublicationEvent" ]
  } ],
  "describedBy" : {
    "id" : "http://lobid.org/resources/990110588280206441",
    "label" : "Webseite der hbz-Ressource 990110588280206441",
    "type" : [ "BibliographicDescription" ],
    "inDataset" : {
      "id" : "http://lobid.org/resources/dataset#!",
      "label" : "lobid-resources – Der hbz-Verbundkatalog als Linked Open Data"
    },
    "resultOf" : {
      "type" : [ "CreateAction" ],
      "endTime" : "2026-08-08T22:49:00",
      "instrument" : {
        "id" : "https://github.com/hbz/lobid-resources",
        "type" : [ "SoftwareApplication" ],
        "label" : "Software lobid-resources"
      },
      "object" : {
        "id" : "https://lobid.org/marcxml/990110588280206441",
        "dateCreated" : "1994-10-05",
        "dateModified" : "2026-02-19",
        "type" : [ "DataFeedItem" ],
        "label" : "hbz-Ressource 990110588280206441 im Exportformat MARC21 XML",
        "inDataset" : {
          "id" : "https://datahub.io/dataset/hbz_unioncatalog",
          "label" : "hbz_unioncatalog"
        },
        "sourceOrganization" : {
          "id" : "http://lobid.org/organisations/DE-61#!",
          "label" : "Universitäts- und Landesbibliothek Düsseldorf"
        },
        "modifiedBy" : [ {
          "id" : "http://lobid.org/organisations/DE-6#!",
          "label" : "Universitäts- und Landesbibliothek Münster, Zentralbibliothek"
        } ]
      }
    },
    "license" : [ {
      "id" : "http://creativecommons.org/publicdomain/zero/1.0",
      "label" : "Creative Commons-Lizenz CC0 1.0 Universal"
    } ]
  },
  "subject" : [ {
    "id" : "https://nwbib.de/subjects#N543800",
    "label" : "Marketing",
    "notation" : "543800",
    "type" : [ "Concept" ],
    "source" : {
      "id" : "https://nwbib.de/subjects",
      "label" : "Sachsystematik der Nordrhein-Westfälischen Bibliographie"
    }
  }, {
    "type" : [ "ComplexSubject" ],
    "label" : "Köln | Konzern",
    "componentList" : [ {
      "type" : [ "PlaceOrGeographicName" ],
      "label" : "Köln",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4031483-2",
      "gndIdentifier" : "4031483-2"
    }, {
      "type" : [ "SubjectHeading" ],
      "label" : "Konzern",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4032356-0",
      "gndIdentifier" : "4032356-0"
    } ]
  }, {
    "type" : [ "ComplexSubject" ],
    "label" : "Deutsche Lufthansa (Köln)",
    "componentList" : [ {
      "type" : [ "CorporateBody" ],
      "label" : "Deutsche Lufthansa (Köln)",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/2007937-0",
      "gndIdentifier" : "2007937-0",
      "altLabel" : [ "Deutsche Lufthansa AG", "Deutsche Lufthansa Aktiengesellschaft (Köln)", "Lufthansa (Köln)", "Lufthansa Lineas Aéreas Alemanas (Köln)", "Lufthansa German Airlines (Köln)", "Lufthansa Lignes Aériennes Allemandes (Köln)", "Nemeckaja Ljuftganza (Köln)", "Deutsche Lufthansa. Public Relations (Köln)", "Deutsche Lufthansa. Hauptreferat Presse und Öffentlichkeitsarbeit (Köln)", "DLH", "DLH (Deutsche Lufthansa, Köln)", "Deutsche Lufthansa Aktiengesellschaft" ]
    } ]
  }, {
    "type" : [ "ComplexSubject" ],
    "label" : "Konzern | Köln",
    "componentList" : [ {
      "type" : [ "SubjectHeading" ],
      "label" : "Konzern",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4032356-0",
      "gndIdentifier" : "4032356-0"
    }, {
      "type" : [ "PlaceOrGeographicName" ],
      "label" : "Köln",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4031483-2",
      "gndIdentifier" : "4031483-2"
    } ]
  }, {
    "type" : [ "ComplexSubject" ],
    "label" : "Marketingstrategie",
    "componentList" : [ {
      "type" : [ "SubjectHeading" ],
      "label" : "Marketingstrategie",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4120697-6",
      "gndIdentifier" : "4120697-6",
      "altLabel" : [ "Absatzstrategie", "Marktstrategie" ]
    } ]
  } ],
  "spatial" : [ {
    "id" : "https://nwbib.de/spatial#Q365",
    "label" : "Köln",
    "type" : [ "Concept" ],
    "source" : {
      "id" : "https://nwbib.de/spatial",
      "label" : "Raumsystematik der Nordrhein-Westfälischen Bibliographie"
    },
    "focus" : {
      "id" : "http://www.wikidata.org/entity/Q365",
      "label" : "Köln",
      "type" : [ "http://www.wikidata.org/entity/Q707813", "http://www.wikidata.org/entity/Q1549591", "http://www.wikidata.org/entity/Q42744322", "http://www.wikidata.org/entity/Q85635630", "http://www.wikidata.org/entity/Q200250", "http://www.wikidata.org/entity/Q2202509", "http://www.wikidata.org/entity/Q57318" ],
      "geo" : {
        "lat" : "50.942222222",
        "lon" : "6.957777777"
      }
    }
  } ],
  "subjectslabels" : [ "Köln", "Konzern", "Deutsche Lufthansa (Köln)", "Marketingstrategie" ],
  "sameAs" : [ {
    "id" : "https://hub.culturegraph.org/resource/(DE-605)990110588280206441",
    "label" : "Culturegraph-Ressource"
  }, {
    "id" : "http://nwbib.de/990110588280206441#!",
    "label" : "NWBib-Ressource"
  } ],
  "containedIn" : [ {
    "id" : "http://lobid.org/resources/HT004470556#!",
    "label" : "Strategien für Investitionsgütermärkte : Antworten auf neue Herausforderungen / Walter Droege ..."
  } ],
  "inCollection" : [ {
    "id" : "https://nrw.digibib.net/search/hbzvk/",
    "label" : "DigiBib hbz Verbundkatalog",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/organisations/DE-655#!",
    "label" : "hbz - Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen, Netzwerkzone",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/resources/HT014176012#!",
    "label" : "Nordrhein-Westfälische Bibliographie (NWBib)",
    "type" : [ "Collection" ]
  } ],
  "language" : [ {
    "id" : "http://id.loc.gov/vocabulary/iso639-2/ger",
    "label" : "Deutsch"
  } ],
  "abstract" : [ "Servicestrategien d. Dt. Lufthansa, Köln" ],
  "bibliographicCitation" : "Strategien für Investitionsgütermärkte : Antworten auf neue Herausforderungen / Walter Droege ...; Landsberg/Lech, 1993; S. 347-354",
  "bibliographicLevel" : {
    "label" : "Monographic component part",
    "id" : "https://www.loc.gov/marc/bibliographic/bdleader.html#Monographic_component_part"
  },
  "contribution" : [ {
    "agent" : {
      "label" : "Dörnberg, Ernst-Adrian von",
      "type" : [ "Person" ]
    },
    "role" : {
      "id" : "http://id.loc.gov/vocabulary/relators/aut",
      "label" : "Autor/in"
    },
    "type" : [ "Contribution" ]
  } ]
}