{
  "@context" : "http://lobid.org/resources/context.jsonld",
  "id" : "http://lobid.org/resources/990112588060206441#!",
  "type" : [ "BibliographicResource", "EditedVolume", "Book" ],
  "medium" : [ {
    "label" : "Print",
    "id" : "http://rdaregistry.info/termList/RDAproductionMethod/1010"
  } ],
  "title" : "Erfolgreiche Praxisbeispiele im Online-Marketing",
  "almaMmsId" : "990112588060206441",
  "hbzId" : "HT012931300",
  "deprecatedUri" : "http://lobid.org/resources/HT012931300#!",
  "isbn" : [ "3540413383", "9783540413387" ],
  "oclcNumber" : [ "248718234" ],
  "alternativeTitle" : [ "Erfolgreiche Praxisbeispiele im Online Marketing" ],
  "otherTitleInformation" : [ "Strategien und Erfahrungen aus unterschiedlichen Branchen" ],
  "edition" : [ "2., überarb. und erw. Aufl" ],
  "publication" : [ {
    "dateStatement" : "2001",
    "startDate" : "2001",
    "type" : [ "PublicationEvent" ],
    "location" : [ "Berlin [u.a.]" ],
    "publishedBy" : [ "Springer" ]
  } ],
  "describedBy" : {
    "id" : "http://lobid.org/resources/990112588060206441",
    "label" : "Webseite der hbz-Ressource 990112588060206441",
    "type" : [ "BibliographicDescription" ],
    "inDataset" : {
      "id" : "http://lobid.org/resources/dataset#!",
      "label" : "lobid-resources – Der hbz-Verbundkatalog als Linked Open Data"
    },
    "resultOf" : {
      "type" : [ "CreateAction" ],
      "endTime" : "2026-08-08T22:02:34",
      "instrument" : {
        "id" : "https://github.com/hbz/lobid-resources",
        "type" : [ "SoftwareApplication" ],
        "label" : "Software lobid-resources"
      },
      "object" : {
        "id" : "https://lobid.org/marcxml/990112588060206441",
        "dateCreated" : "2001-02-28",
        "dateModified" : "2026-03-28",
        "type" : [ "DataFeedItem" ],
        "label" : "hbz-Ressource 990112588060206441 im Exportformat MARC21 XML",
        "inDataset" : {
          "id" : "https://datahub.io/dataset/hbz_unioncatalog",
          "label" : "hbz_unioncatalog"
        },
        "sourceOrganization" : {
          "id" : "http://lobid.org/organisations/DE-1010#!",
          "label" : "Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen, Hochschulbibliothek"
        },
        "provider" : {
          "id" : "http://lobid.org/organisations/DE-605#!",
          "label" : "hbz - Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen"
        },
        "modifiedBy" : [ {
          "id" : "http://lobid.org/organisations/DE-294-18#!",
          "label" : "Ruhr-Universität Bochum, Fakultät für Wirtschaftswissenschaft, Bibliothek"
        }, {
          "id" : "http://lobid.org/organisations/DE-605#!",
          "label" : "hbz - Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen"
        } ]
      }
    },
    "license" : [ {
      "id" : "http://creativecommons.org/publicdomain/zero/1.0",
      "label" : "Creative Commons-Lizenz CC0 1.0 Universal"
    } ]
  },
  "natureOfContent" : [ {
    "label" : "Aufsatzsammlung",
    "id" : "https://d-nb.info/gnd/4143413-4"
  } ],
  "subject" : [ {
    "notation" : "QP 650",
    "type" : [ "Concept" ],
    "source" : {
      "label" : "RVK (Regensburger Verbundklassifikation)",
      "id" : "https://d-nb.info/gnd/4449787-8"
    }
  }, {
    "notation" : "QP 621",
    "type" : [ "Concept" ],
    "source" : {
      "label" : "RVK (Regensburger Verbundklassifikation)",
      "id" : "https://d-nb.info/gnd/4449787-8"
    }
  }, {
    "notation" : "AP 14450",
    "type" : [ "Concept" ],
    "source" : {
      "label" : "RVK (Regensburger Verbundklassifikation)",
      "id" : "https://d-nb.info/gnd/4449787-8"
    }
  }, {
    "type" : [ "ComplexSubject" ],
    "label" : "Electronic Commerce | Telemarketing | Wettbewerbsstrategie",
    "componentList" : [ {
      "type" : [ "SubjectHeading" ],
      "label" : "Electronic Commerce",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4592128-3",
      "gndIdentifier" : "4592128-3",
      "altLabel" : [ "Elektronischer Handel", "Elektronischer Markt", "Elektronischer Geschäftsverkehr", "E-Commerce", "Electronic Business", "E-Business", "Internet Business", "Virtueller Markt", "Virtueller Marktplatz", "E-Marketplace", "Internethandel" ]
    }, {
      "type" : [ "SubjectHeading" ],
      "label" : "Telemarketing",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4215401-7",
      "gndIdentifier" : "4215401-7",
      "altLabel" : [ "Telekommunikationsmarketing", "Unternehmen / Telemarketing" ]
    }, {
      "type" : [ "SubjectHeading" ],
      "label" : "Wettbewerbsstrategie",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4200234-5",
      "gndIdentifier" : "4200234-5",
      "altLabel" : [ "Wettbewerb / Strategisches Management" ]
    } ]
  } ],
  "subjectslabels" : [ "Electronic Commerce", "Telemarketing", "Wettbewerbsstrategie" ],
  "hasItem" : [ {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QBM2616(2)+2",
    "inventoryNumber" : "01/5240",
    "serialNumber" : "000120669000030",
    "currentLibrary" : "W0001",
    "currentLocation" : "47",
    "heldBy" : {
      "isil" : "DE-468",
      "id" : "http://lobid.org/organisations/DE-468#!",
      "label" : "Universitätsbibliothek Wuppertal"
    },
    "seeAlso" : [ "https://ub-wuppertal.digibib.net/search/katalog/record/(DE-605)HT012931300" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-468#!",
      "label" : "Universitätsbibliothek Wuppertal",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-468:23109676560006447#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "81QBM1864(2)",
    "inventoryNumber" : "01/17137",
    "serialNumber" : "81QBM1864(2)",
    "currentLibrary" : "I5004",
    "currentLocation" : "SO",
    "heldBy" : {
      "isil" : "DE-Hag4-4",
      "id" : "http://lobid.org/organisations/DE-Hag4-4#!",
      "label" : "Fachhochschule Südwestfalen, Fachbibliothek Soest"
    },
    "seeAlso" : [ "https://kai.fh-swf.de/permalink/49HBZ_FSW/ou32r9/alma990112588060206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-Hag4#!",
      "label" : "Fachhochschule Südwestfalen, Fachbibliothek Hagen, Zentralbibliothek",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-Hag4-4:2360255550006461#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QBL/LITI",
    "inventoryNumber" : "01/4054",
    "serialNumber" : "010405401",
    "currentLibrary" : "F0001",
    "currentLocation" : "00",
    "heldBy" : {
      "isil" : "DE-708",
      "id" : "http://lobid.org/organisations/DE-708#!",
      "label" : "Universitätsbibliothek der Fernuniversität"
    },
    "seeAlso" : [ "https://fub-hagen.digibib.net/search/katalog/record/(DE-605)HT012931300" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-708#!",
      "label" : "Universitätsbibliothek der Fernuniversität",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-708:23109060900006464#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QBL/LITI",
    "inventoryNumber" : "01/4055",
    "serialNumber" : "010405501",
    "currentLibrary" : "F0001",
    "currentLocation" : "00",
    "heldBy" : {
      "isil" : "DE-708",
      "id" : "http://lobid.org/organisations/DE-708#!",
      "label" : "Universitätsbibliothek der Fernuniversität"
    },
    "seeAlso" : [ "https://fub-hagen.digibib.net/search/katalog/record/(DE-605)HT012931300" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-708#!",
      "label" : "Universitätsbibliothek der Fernuniversität",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-708:23109060910006464#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "11 QBQ 103 (2)",
    "inventoryNumber" : "BW2001-4172W",
    "serialNumber" : "014074201",
    "currentLibrary" : "cdd",
    "currentLocation" : "HB_UG",
    "heldBy" : {
      "isil" : "DE-Due62",
      "id" : "http://lobid.org/organisations/DE-Due62#!",
      "label" : "Hochschulbibliothek der Hochschule Düsseldorf"
    },
    "seeAlso" : [ "https://hs-duesseldorf.digibib.net/search/katalog/record/(DE-605)HT012931300" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-Due62#!",
      "label" : "Hochschulbibliothek der Hochschule Düsseldorf",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-Due62:2332527790006455#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "02 BWL E 13512(2)",
    "serialNumber" : "0018734X",
    "currentLibrary" : "RAC",
    "currentLocation" : "BIB",
    "heldBy" : {
      "isil" : "DE-1105",
      "id" : "http://lobid.org/organisations/DE-1105#!",
      "label" : "Hochschule Koblenz, RheinAhrCampus, Bibliothek"
    },
    "seeAlso" : [ "https://hbz-hsk.primo.exlibrisgroup.com/permalink/49HBZ_HSK/s7sqsv/alma990112588060206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-987#!",
      "label" : "Hochschule Koblenz, Bibliothek RheinMoselCampus",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-1105:2324157620008978#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "F 73088/2",
    "serialNumber" : "10001085118",
    "currentLibrary" : "SM",
    "currentLocation" : "Magazin",
    "heldBy" : {
      "isil" : "DE-290",
      "id" : "http://lobid.org/organisations/DE-290#!",
      "label" : "Universitätsbibliothek Dortmund"
    },
    "seeAlso" : [ "https://katalog.ub.tu-dortmund.de/id/ir01388a:ubd.lobid:990112588060206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-290#!",
      "label" : "Universitätsbibliothek Dortmund",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-290:23199465170006445#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "G 67 / 120 ,2",
    "serialNumber" : "20006066",
    "currentLibrary" : "WIWI",
    "currentLocation" : "WIWI_BIB",
    "heldBy" : {
      "isil" : "DE-294-18",
      "id" : "http://lobid.org/organisations/DE-294-18#!",
      "label" : "Ruhr-Universität Bochum, Fakultät für Wirtschaftswissenschaft, Bibliothek"
    },
    "seeAlso" : [ "https://hbz-ubo.primo.exlibrisgroup.com/permalink/49HBZ_UBO/mnkbqv/alma990112588060206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-294#!",
      "label" : "Ruhr-Universität Bochum, Universitätsbibliothek",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-294-18:23116019190006471#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QBH41090(2)+1",
    "inventoryNumber" : "01/4924",
    "serialNumber" : "E00021848",
    "currentLibrary" : "E0001",
    "currentLocation" : "E21",
    "heldBy" : {
      "isil" : "DE-465",
      "id" : "http://lobid.org/organisations/DE-465#!",
      "label" : "Universitätsbibliothek Duisburg-Essen"
    },
    "seeAlso" : [ "https://primo.uni-due.de/discovery/search?query=any,contains,990112588060206441&tab=Everything&search_scope=MyInst_and_CI_custom&vid=49HBZ_UDE:UDE&offset=0" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-465#!",
      "label" : "Universitätsbibliothek Duisburg-Essen",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-465:23385126570006446#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QBH41090(2)",
    "inventoryNumber" : "01/3869",
    "serialNumber" : "QBH41090(2)",
    "currentLibrary" : "E0001",
    "currentLocation" : "E21",
    "heldBy" : {
      "isil" : "DE-465",
      "id" : "http://lobid.org/organisations/DE-465#!",
      "label" : "Universitätsbibliothek Duisburg-Essen"
    },
    "seeAlso" : [ "https://primo.uni-due.de/discovery/search?query=any,contains,990112588060206441&tab=Everything&search_scope=MyInst_and_CI_custom&vid=49HBZ_UDE:UDE&offset=0" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-465#!",
      "label" : "Universitätsbibliothek Duisburg-Essen",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-465:23385126580006446#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QBK6767(2)_d",
    "inventoryNumber" : "01-10299",
    "serialNumber" : "DE0204165",
    "currentLibrary" : "D0001",
    "currentLocation" : "D01",
    "heldBy" : {
      "isil" : "DE-465",
      "id" : "http://lobid.org/organisations/DE-465#!",
      "label" : "Universitätsbibliothek Duisburg-Essen"
    },
    "seeAlso" : [ "https://primo.uni-due.de/discovery/search?query=any,contains,990112588060206441&tab=Everything&search_scope=MyInst_and_CI_custom&vid=49HBZ_UDE:UDE&offset=0" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-465#!",
      "label" : "Universitätsbibliothek Duisburg-Essen",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-465:23385126600006446#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "wiro546.l756",
    "serialNumber" : "103207701",
    "currentLibrary" : "X0001",
    "currentLocation" : "02",
    "heldBy" : {
      "isil" : "DE-61",
      "id" : "http://lobid.org/organisations/DE-61#!",
      "label" : "Universitäts- und Landesbibliothek Düsseldorf"
    },
    "seeAlso" : [ "https://katalog.ulb.hhu.de/Search/Results?lookfor=id_marc_001_txt:990112588060206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-61#!",
      "label" : "Universitäts- und Landesbibliothek Düsseldorf",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-61:23312042100006443#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "27A3637",
    "serialNumber" : "27A3637",
    "currentLibrary" : "38",
    "currentLocation" : "38-SAB",
    "heldBy" : {
      "isil" : "DE-38",
      "id" : "http://lobid.org/organisations/DE-38#!",
      "label" : "Universitäts- und Stadtbibliothek Köln, Hauptabteilung"
    },
    "seeAlso" : [ "https://katalog.ub.uni-koeln.de/portal/search.html?num=20&page=1&l=de&srt=year_desc&tab=books&hbzid=990112588060206441&fdb=uni" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-38#!",
      "label" : "Universitäts- und Stadtbibliothek Köln, Hauptabteilung",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-38:23242900160006476#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "3H 61945",
    "serialNumber" : "3H 61945",
    "currentLibrary" : "ZB",
    "currentLocation" : "ZB_GMAG",
    "heldBy" : {
      "isil" : "DE-6",
      "id" : "http://lobid.org/organisations/DE-6#!",
      "label" : "Universitäts- und Landesbibliothek Münster, Zentralbibliothek"
    },
    "seeAlso" : [ "https://hbz-ulbms.primo.exlibrisgroup.com/discovery/search?query=any,contains,990112588060206441&tab=Everything&search_scope=MyInst_and_CI&vid=49HBZ_ULM:VU2&offset=0" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-6#!",
      "label" : "Universitäts- und Landesbibliothek Münster, Zentralbibliothek",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-6:23531488430006449#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QBM501(2)+1",
    "serialNumber" : "-101031QBM501(2)+1",
    "currentLibrary" : "RE",
    "currentLocation" : "31",
    "heldBy" : {
      "isil" : "DE-1010",
      "id" : "http://lobid.org/organisations/DE-1010#!",
      "label" : "Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen, Hochschulbibliothek"
    },
    "seeAlso" : [ "https://w-hs.digibib.net/search/katalog/record/(DE-605)HT012931300" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-1010#!",
      "label" : "Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen, Hochschulbibliothek",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-1010:2314124880006456#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "QBM501(2)",
    "serialNumber" : "-101021QBM501(2)",
    "currentLibrary" : "BOH",
    "currentLocation" : "21",
    "heldBy" : {
      "isil" : "DE-1010",
      "id" : "http://lobid.org/organisations/DE-1010#!",
      "label" : "Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen, Hochschulbibliothek"
    },
    "seeAlso" : [ "https://w-hs.digibib.net/search/katalog/record/(DE-605)HT012931300" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-1010#!",
      "label" : "Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen, Hochschulbibliothek",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990112588060206441:DE-1010:2314124900006456#!"
  } ],
  "sameAs" : [ {
    "id" : "https://hub.culturegraph.org/resource/(DE-605)990112588060206441",
    "label" : "Culturegraph-Ressource"
  }, {
    "id" : "http://worldcat.org/oclc/248718234",
    "label" : "OCLC-Ressource"
  }, {
    "id" : "http://nwbib.de/990112588060206441#!",
    "label" : "NWBib-Ressource"
  } ],
  "tableOfContents" : [ {
    "label" : "Inhaltsverzeichnis",
    "id" : "https://digitale-objekte.hbz-nrw.de/storage/2005/12/26/file_245/847075.pdf"
  } ],
  "inCollection" : [ {
    "id" : "https://nrw.digibib.net/search/hbzvk/",
    "label" : "DigiBib hbz Verbundkatalog",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/organisations/DE-655#!",
    "label" : "hbz - Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen, Netzwerkzone",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/resources/HT014176012#!",
    "label" : "Nordrhein-Westfälische Bibliographie (NWBib)",
    "type" : [ "Collection" ]
  } ],
  "language" : [ {
    "id" : "http://id.loc.gov/vocabulary/iso639-2/ger",
    "label" : "Deutsch"
  } ],
  "extent" : "VIII, 330 S. : Ill., graph. Darst.",
  "bibliographicLevel" : {
    "label" : "Monograph/Item",
    "id" : "https://www.loc.gov/marc/bibliographic/bdleader.html#Monograph_Item"
  },
  "responsibilityStatement" : [ "Jörg Link ... (Hrsg.)" ],
  "contribution" : [ {
    "agent" : {
      "gndIdentifier" : "121077454",
      "id" : "https://d-nb.info/gnd/121077454",
      "label" : "Link, Jörg",
      "type" : [ "Person" ],
      "dateOfBirth" : "1946"
    },
    "role" : {
      "id" : "http://id.loc.gov/vocabulary/relators/edt",
      "label" : "Herausgeber/in"
    },
    "type" : [ "Contribution" ]
  } ]
}