{
  "@context" : "http://lobid.org/resources/context.jsonld",
  "id" : "http://lobid.org/resources/990188019190206441#!",
  "type" : [ "BibliographicResource", "Article" ],
  "medium" : [ {
    "label" : "Print",
    "id" : "http://rdaregistry.info/termList/RDAproductionMethod/1010"
  } ],
  "title" : "Produktkommunikation als \"Brückenschlag\" zwischen Wirtschafts- und Kulturgeschichte",
  "almaMmsId" : "990188019190206441",
  "hbzId" : "HT016911545",
  "deprecatedUri" : "http://lobid.org/resources/HT016911545#!",
  "otherTitleInformation" : [ "das Beispiel der Kosmetikmarke \"Toscana\" zu Beginn der 1960er Jahre" ],
  "publication" : [ {
    "dateStatement" : "2011",
    "startDate" : "2011",
    "type" : [ "PublicationEvent" ]
  } ],
  "describedBy" : {
    "id" : "http://lobid.org/resources/990188019190206441",
    "label" : "Webseite der hbz-Ressource 990188019190206441",
    "type" : [ "BibliographicDescription" ],
    "inDataset" : {
      "id" : "http://lobid.org/resources/dataset#!",
      "label" : "lobid-resources – Der hbz-Verbundkatalog als Linked Open Data"
    },
    "resultOf" : {
      "type" : [ "CreateAction" ],
      "endTime" : "2026-08-09T02:27:25",
      "instrument" : {
        "id" : "https://github.com/hbz/lobid-resources",
        "type" : [ "SoftwareApplication" ],
        "label" : "Software lobid-resources"
      },
      "object" : {
        "id" : "https://lobid.org/marcxml/990188019190206441",
        "dateCreated" : "2011-07-29",
        "dateModified" : "2024-04-10",
        "type" : [ "DataFeedItem" ],
        "label" : "hbz-Ressource 990188019190206441 im Exportformat MARC21 XML",
        "inDataset" : {
          "id" : "https://datahub.io/dataset/hbz_unioncatalog",
          "label" : "hbz_unioncatalog"
        },
        "sourceOrganization" : {
          "id" : "http://lobid.org/organisations/DE-61#!",
          "label" : "Universitäts- und Landesbibliothek Düsseldorf"
        }
      }
    },
    "license" : [ {
      "id" : "http://creativecommons.org/publicdomain/zero/1.0",
      "label" : "Creative Commons-Lizenz CC0 1.0 Universal"
    } ]
  },
  "subject" : [ {
    "id" : "https://nwbib.de/subjects#N548050",
    "label" : "Handelsbetriebe",
    "notation" : "548050",
    "type" : [ "Concept" ],
    "source" : {
      "id" : "https://nwbib.de/subjects",
      "label" : "Sachsystematik der Nordrhein-Westfälischen Bibliographie"
    }
  }, {
    "id" : "https://nwbib.de/subjects#N543800",
    "label" : "Marketing",
    "notation" : "543800",
    "type" : [ "Concept" ],
    "source" : {
      "id" : "https://nwbib.de/subjects",
      "label" : "Sachsystematik der Nordrhein-Westfälischen Bibliographie"
    }
  }, {
    "type" : [ "ComplexSubject" ],
    "label" : "Muelhens KG | Toscana (Marke) | Markenpolitik | Geschichte 1961-1964",
    "componentList" : [ {
      "type" : [ "CorporateBody" ],
      "label" : "Muelhens KG",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/2126433-8",
      "gndIdentifier" : "2126433-8",
      "altLabel" : [ "4711 Ferd. Mülhens", "Ferd. Mülhens (Firma)", "Mülhens (Firma)", "Kölnisch-Wasser- und Parfümerie-Fabrik Ferd. Mülhens", "Kölnisch-Wasser-und-Parfümerie-Fabrik Ferd. Mülhens" ]
    }, {
      "type" : [ "SubjectHeading" ],
      "label" : "Toscana (Marke)",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/7754215-0",
      "gndIdentifier" : "7754215-0"
    }, {
      "type" : [ "SubjectHeading" ],
      "label" : "Markenpolitik",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4144679-3",
      "gndIdentifier" : "4144679-3",
      "altLabel" : [ "Markenartikel / Marketing", "Unternehmen / Markenpolitik", "Markenführung", "Marke / Markenpolitik" ]
    }, {
      "type" : [ "SubjectHeading" ],
      "label" : "Geschichte 1961-1964"
    } ]
  } ],
  "spatial" : [ {
    "id" : "https://nwbib.de/spatial#Q365",
    "label" : "Köln",
    "type" : [ "Concept" ],
    "source" : {
      "id" : "https://nwbib.de/spatial",
      "label" : "Raumsystematik der Nordrhein-Westfälischen Bibliographie"
    },
    "focus" : {
      "id" : "http://www.wikidata.org/entity/Q365",
      "label" : "Köln",
      "type" : [ "http://www.wikidata.org/entity/Q707813", "http://www.wikidata.org/entity/Q1549591", "http://www.wikidata.org/entity/Q42744322", "http://www.wikidata.org/entity/Q85635630", "http://www.wikidata.org/entity/Q200250", "http://www.wikidata.org/entity/Q2202509", "http://www.wikidata.org/entity/Q57318" ],
      "geo" : {
        "lat" : "50.942222222",
        "lon" : "6.957777777"
      }
    }
  } ],
  "subjectslabels" : [ "Muelhens KG", "Toscana (Marke)", "Markenpolitik", "Geschichte 1961-1964" ],
  "sameAs" : [ {
    "id" : "https://hub.culturegraph.org/resource/(DE-605)990188019190206441",
    "label" : "Culturegraph-Ressource"
  }, {
    "id" : "http://nwbib.de/990188019190206441#!",
    "label" : "NWBib-Ressource"
  } ],
  "containedIn" : [ {
    "id" : "http://lobid.org/resources/HT016741810#!",
    "label" : "Wirtschaft - Kultur - Geschichte / Susanne Hilger ... (Hg.)"
  } ],
  "inCollection" : [ {
    "id" : "https://nrw.digibib.net/search/hbzvk/",
    "label" : "DigiBib hbz Verbundkatalog",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/organisations/DE-655#!",
    "label" : "hbz - Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen, Netzwerkzone",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/resources/HT014176012#!",
    "label" : "Nordrhein-Westfälische Bibliographie (NWBib)",
    "type" : [ "Collection" ]
  } ],
  "language" : [ {
    "id" : "http://id.loc.gov/vocabulary/iso639-2/ger",
    "label" : "Deutsch"
  } ],
  "bibliographicCitation" : "Wirtschaft - Kultur - Geschichte / Susanne Hilger ... (Hg.); Stuttgart, 2011; S. 133-155 : Ill.",
  "bibliographicLevel" : {
    "label" : "Monographic component part",
    "id" : "https://www.loc.gov/marc/bibliographic/bdleader.html#Monographic_component_part"
  },
  "responsibilityStatement" : [ "Elena Brenk" ],
  "contribution" : [ {
    "agent" : {
      "gndIdentifier" : "101393606X",
      "id" : "https://d-nb.info/gnd/101393606X",
      "label" : "Brenk-Lücke, Elena",
      "type" : [ "Person" ],
      "altLabel" : [ "Brenk, Elena", "Lücke, Elena Brenk-" ]
    },
    "role" : {
      "id" : "http://id.loc.gov/vocabulary/relators/aut",
      "label" : "Autor/in"
    },
    "type" : [ "Contribution" ]
  } ]
}