{
  "@context" : "http://lobid.org/resources/context.jsonld",
  "id" : "http://lobid.org/resources/990219611440206441#!",
  "type" : [ "BibliographicResource", "Article" ],
  "medium" : [ {
    "label" : "Datenträger",
    "id" : "http://rdaregistry.info/termList/RDAMediaType/1003"
  }, {
    "label" : "Online-Ressource",
    "id" : "http://rdaregistry.info/termList/RDACarrierType/1018"
  } ],
  "title" : "Event-Marketing im Rheinischen Freilichtmuseum und Landesmuseum für Volkskunde Kommern",
  "almaMmsId" : "990219611440206441",
  "hbzId" : "HT019457116",
  "deprecatedUri" : "http://lobid.org/resources/HT019457116#!",
  "otherTitleInformation" : [ "eine Marketingstudie zur Besucherbindung" ],
  "publication" : [ {
    "dateStatement" : "2015",
    "startDate" : "2015",
    "type" : [ "PublicationEvent" ]
  } ],
  "describedBy" : {
    "id" : "http://lobid.org/resources/990219611440206441",
    "label" : "Webseite der hbz-Ressource 990219611440206441",
    "type" : [ "BibliographicDescription" ],
    "inDataset" : {
      "id" : "http://lobid.org/resources/dataset#!",
      "label" : "lobid-resources – Der hbz-Verbundkatalog als Linked Open Data"
    },
    "resultOf" : {
      "type" : [ "CreateAction" ],
      "endTime" : "2026-08-08T19:55:32",
      "instrument" : {
        "id" : "https://github.com/hbz/lobid-resources",
        "type" : [ "SoftwareApplication" ],
        "label" : "Software lobid-resources"
      },
      "object" : {
        "id" : "https://lobid.org/marcxml/990219611440206441",
        "dateCreated" : "2017-09-22",
        "dateModified" : "2026-02-16",
        "type" : [ "DataFeedItem" ],
        "label" : "hbz-Ressource 990219611440206441 im Exportformat MARC21 XML",
        "inDataset" : {
          "id" : "https://datahub.io/dataset/hbz_unioncatalog",
          "label" : "hbz_unioncatalog"
        },
        "sourceOrganization" : {
          "id" : "http://lobid.org/organisations/DE-6#!",
          "label" : "Universitäts- und Landesbibliothek Münster, Zentralbibliothek"
        },
        "provider" : {
          "id" : "http://lobid.org/organisations/DE-605#!",
          "label" : "hbz - Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen"
        },
        "modifiedBy" : [ {
          "id" : "http://lobid.org/organisations/DE-605#!",
          "label" : "hbz - Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen"
        } ]
      }
    },
    "license" : [ {
      "id" : "http://creativecommons.org/publicdomain/zero/1.0",
      "label" : "Creative Commons-Lizenz CC0 1.0 Universal"
    } ]
  },
  "natureOfContent" : [ {
    "label" : "Umfrage",
    "id" : "https://d-nb.info/gnd/4005227-8"
  } ],
  "subject" : [ {
    "id" : "https://nwbib.de/subjects#N543800",
    "label" : "Marketing",
    "notation" : "543800",
    "type" : [ "Concept" ],
    "source" : {
      "id" : "https://nwbib.de/subjects",
      "label" : "Sachsystematik der Nordrhein-Westfälischen Bibliographie"
    }
  }, {
    "id" : "https://nwbib.de/subjects#N217050",
    "label" : "Volkskundemuseen",
    "notation" : "217050",
    "type" : [ "Concept" ],
    "source" : {
      "id" : "https://nwbib.de/subjects",
      "label" : "Sachsystematik der Nordrhein-Westfälischen Bibliographie"
    }
  }, {
    "type" : [ "ComplexSubject" ],
    "label" : "Rheinisches Freilichtmuseum und Landesmuseum für Volkskunde | Event-Marketing | Geschichte 1995-1997",
    "componentList" : [ {
      "type" : [ "CorporateBody" ],
      "label" : "Rheinisches Freilichtmuseum und Landesmuseum für Volkskunde",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/5173745-0",
      "gndIdentifier" : "5173745-0",
      "altLabel" : [ "Freilichtmuseum und Landesmuseum für Volkskunde", "Landesmuseum für Volkskunde (Mechernich)", "Freilichtmuseum (Mechernich)", "Rheinisches Freilichtmuseum and the Landesmuseum für Volkskunde", "Rheinisches Freilichtmuseum and the Landesmuseum für Volkskunde at Kommern", "Rheinisches Freilichtmuseum und Landesmuseum für Volkskunde in Kommern", "Rheinisches Freilichtmuseum Kommern" ]
    }, {
      "type" : [ "SubjectHeading" ],
      "label" : "Event-Marketing",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4335461-0",
      "gndIdentifier" : "4335461-0",
      "altLabel" : [ "Veranstaltungsmarketing", "Veranstaltung / Marketing", "Event marketing", "Eventmarketing", "Eventmanagement", "Live-Marketing" ]
    }, {
      "type" : [ "SubjectHeading" ],
      "label" : "Geschichte 1995-1997"
    } ]
  } ],
  "spatial" : [ {
    "id" : "https://nwbib.de/spatial#Q10775",
    "label" : "Kommern",
    "type" : [ "Concept" ],
    "source" : {
      "id" : "https://nwbib.de/spatial",
      "label" : "Raumsystematik der Nordrhein-Westfälischen Bibliographie"
    },
    "focus" : {
      "id" : "http://www.wikidata.org/entity/Q10775",
      "label" : "Kommern",
      "type" : [ "http://www.wikidata.org/entity/Q253019" ],
      "geo" : {
        "lat" : "50.612383333",
        "lon" : "6.650333333"
      }
    }
  } ],
  "subjectslabels" : [ "Rheinisches Freilichtmuseum und Landesmuseum für Volkskunde", "Event-Marketing", "Geschichte 1995-1997" ],
  "sameAs" : [ {
    "id" : "https://hub.culturegraph.org/resource/(DE-605)990219611440206441",
    "label" : "Culturegraph-Ressource"
  }, {
    "id" : "http://nwbib.de/990219611440206441#!",
    "label" : "NWBib-Ressource"
  } ],
  "containedIn" : [ {
    "id" : "http://lobid.org/resources/HT018979409#!",
    "label" : "Besucher zu Stammgästen machen! / Bernd Günter/Hartmut John (Hg.)"
  } ],
  "fulltextOnline" : [ {
    "label" : "Verlag",
    "id" : "http://www.degruyter.com/viewbooktoc/product/467200"
  } ],
  "inCollection" : [ {
    "id" : "https://nrw.digibib.net/search/hbzvk/",
    "label" : "DigiBib hbz Verbundkatalog",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/organisations/DE-655#!",
    "label" : "hbz - Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen, Netzwerkzone",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/resources/HT014176012#!",
    "label" : "Nordrhein-Westfälische Bibliographie (NWBib)",
    "type" : [ "Collection" ]
  } ],
  "language" : [ {
    "id" : "http://id.loc.gov/vocabulary/iso639-2/ger",
    "label" : "Deutsch"
  } ],
  "bibliographicCitation" : "Besucher zu Stammgästen machen! / Bernd Günter/Hartmut John (Hg.); [1. Aufl.]; Bielefeld, 2015; Seite 13-24",
  "bibliographicLevel" : {
    "label" : "Monographic component part",
    "id" : "https://www.loc.gov/marc/bibliographic/bdleader.html#Monographic_component_part"
  },
  "responsibilityStatement" : [ "Dieter Pesch" ],
  "contribution" : [ {
    "agent" : {
      "label" : "Pesch, Dieter",
      "type" : [ "Person" ]
    },
    "role" : {
      "id" : "http://id.loc.gov/vocabulary/relators/aut",
      "label" : "Autor/in"
    },
    "type" : [ "Contribution" ]
  } ]
}