{
  "@context" : "http://lobid.org/resources/context.jsonld",
  "id" : "http://lobid.org/resources/990156034490206441#!",
  "type" : [ "BibliographicResource", "Thesis", "Book" ],
  "medium" : [ {
    "label" : "Print",
    "id" : "http://rdaregistry.info/termList/RDAproductionMethod/1010"
  } ],
  "title" : "The benefits of marketing cooperations",
  "almaMmsId" : "990156034490206441",
  "hbzId" : "HT015012079",
  "deprecatedUri" : "http://lobid.org/resources/HT015012079#!",
  "isbn" : [ "3892750475", "9783892750475" ],
  "oclcNumber" : [ "180922664" ],
  "otherTitleInformation" : [ "exemplified with \"Der Club Bertelsmann\"" ],
  "edition" : [ "1. Aufl" ],
  "publication" : [ {
    "dateStatement" : "2007",
    "startDate" : "2007",
    "type" : [ "PublicationEvent" ],
    "location" : [ "Essen" ],
    "publishedBy" : [ "MA Akad.-Verl." ]
  } ],
  "describedBy" : {
    "id" : "http://lobid.org/resources/990156034490206441",
    "label" : "Webseite der hbz-Ressource 990156034490206441",
    "type" : [ "BibliographicDescription" ],
    "inDataset" : {
      "id" : "http://lobid.org/resources/dataset#!",
      "label" : "lobid-resources – Der hbz-Verbundkatalog als Linked Open Data"
    },
    "resultOf" : {
      "type" : [ "CreateAction" ],
      "endTime" : "2026-08-08T23:49:18",
      "instrument" : {
        "id" : "https://github.com/hbz/lobid-resources",
        "type" : [ "SoftwareApplication" ],
        "label" : "Software lobid-resources"
      },
      "object" : {
        "id" : "https://lobid.org/marcxml/990156034490206441",
        "dateCreated" : "2007-03-08",
        "dateModified" : "2026-02-13",
        "type" : [ "DataFeedItem" ],
        "label" : "hbz-Ressource 990156034490206441 im Exportformat MARC21 XML",
        "inDataset" : {
          "id" : "https://datahub.io/dataset/hbz_unioncatalog",
          "label" : "hbz_unioncatalog"
        },
        "sourceOrganization" : {
          "id" : "http://lobid.org/organisations/DE-38#!",
          "label" : "Universitäts- und Stadtbibliothek Köln, Hauptabteilung"
        },
        "provider" : {
          "id" : "http://lobid.org/organisations/DE-101b#!",
          "label" : "Deutsche Nationalbibliothek Frankfurt am Main"
        },
        "modifiedBy" : [ {
          "id" : "http://lobid.org/organisations/DE-6#!",
          "label" : "Universitäts- und Landesbibliothek Münster, Zentralbibliothek"
        } ]
      }
    },
    "license" : [ {
      "id" : "http://creativecommons.org/publicdomain/zero/1.0",
      "label" : "Creative Commons-Lizenz CC0 1.0 Universal"
    } ]
  },
  "subject" : [ {
    "id" : "https://nwbib.de/subjects#N543800",
    "label" : "Marketing",
    "notation" : "543800",
    "type" : [ "Concept" ],
    "source" : {
      "id" : "https://nwbib.de/subjects",
      "label" : "Sachsystematik der Nordrhein-Westfälischen Bibliographie"
    }
  }, {
    "notation" : "AP 17400",
    "type" : [ "Concept" ],
    "source" : {
      "label" : "RVK (Regensburger Verbundklassifikation)",
      "id" : "https://d-nb.info/gnd/4449787-8"
    }
  }, {
    "type" : [ "ComplexSubject" ],
    "label" : "Club Bertelsmann (Gütersloh) | Marketing | Unternehmenskooperation",
    "componentList" : [ {
      "type" : [ "CorporateBody" ],
      "label" : "Club Bertelsmann (Gütersloh)",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/2082208-X",
      "gndIdentifier" : "2082208-X",
      "altLabel" : [ "Bertelsmann-Club GmbH", "Bertelsmann-Club (Gütersloh)", "Bertelsmann-Club (Rheda-Wiedenbrück)", "RM Buch und Medien Vertriebs GmbH", "Der Club" ]
    }, {
      "type" : [ "SubjectHeading" ],
      "label" : "Marketing",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4037589-4",
      "gndIdentifier" : "4037589-4",
      "altLabel" : [ "Absatzwirtschaft", "Konsumgütermarketing", "Marketingpolitik", "Verbrauchsgut / Marketing", "Verbrauchsgütermarketing", "Absatzpolitik", "Absatzplanung", "Verkaufsplanung" ]
    }, {
      "type" : [ "SubjectHeading" ],
      "label" : "Unternehmenskooperation",
      "source" : {
        "label" : "Gemeinsame Normdatei (GND)",
        "id" : "https://d-nb.info/gnd/7749153-1"
      },
      "id" : "https://d-nb.info/gnd/4078604-3",
      "gndIdentifier" : "4078604-3",
      "altLabel" : [ "Überbetriebliche Zusammenarbeit", "Unternehmen / Kooperation", "Unternehmen / Zusammenarbeit", "Unternehmenszusammenarbeit", "Zwischenbetriebliche Kooperation", "Zwischenbetriebliche Zusammenarbeit", "Internationale Unternehmenskooperation" ]
    } ]
  } ],
  "spatial" : [ {
    "id" : "https://nwbib.de/spatial#Q3771",
    "label" : "Gütersloh",
    "type" : [ "Concept" ],
    "source" : {
      "id" : "https://nwbib.de/spatial",
      "label" : "Raumsystematik der Nordrhein-Westfälischen Bibliographie"
    },
    "focus" : {
      "id" : "http://www.wikidata.org/entity/Q3771",
      "label" : "Gütersloh",
      "type" : [ "http://www.wikidata.org/entity/Q134626", "http://www.wikidata.org/entity/Q1549591", "http://www.wikidata.org/entity/Q1548518", "http://www.wikidata.org/entity/Q515", "http://www.wikidata.org/entity/Q42744322" ],
      "geo" : {
        "lat" : "51.9",
        "lon" : "8.383333333"
      }
    }
  } ],
  "subjectslabels" : [ "Club Bertelsmann (Gütersloh)", "Marketing", "Unternehmenskooperation" ],
  "hasItem" : [ {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "pfl/d5825(4)",
    "inventoryNumber" : "P2011/2845",
    "serialNumber" : "123880001",
    "currentLibrary" : "X0001",
    "currentLocation" : "00",
    "heldBy" : {
      "isil" : "DE-61",
      "id" : "http://lobid.org/organisations/DE-61#!",
      "label" : "Universitäts- und Landesbibliothek Düsseldorf"
    },
    "seeAlso" : [ "https://katalog.ulb.hhu.de/Search/Results?lookfor=id_marc_001_txt:990156034490206441" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-61#!",
      "label" : "Universitäts- und Landesbibliothek Düsseldorf",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990156034490206441:DE-61:23281271070006443#!"
  }, {
    "label" : "lobid Bestandsressource",
    "type" : [ "Item", "PhysicalObject" ],
    "callNumber" : "15L9283",
    "serialNumber" : "15L9283",
    "currentLibrary" : "38",
    "currentLocation" : "38-MAG",
    "heldBy" : {
      "isil" : "DE-38",
      "id" : "http://lobid.org/organisations/DE-38#!",
      "label" : "Universitäts- und Stadtbibliothek Köln, Hauptabteilung"
    },
    "seeAlso" : [ "https://katalog.ub.uni-koeln.de/portal/search.html?num=20&page=1&l=de&srt=year_desc&tab=books&hbzid=990156034490206441&fdb=uni" ],
    "inCollection" : [ {
      "id" : "http://lobid.org/organisations/DE-38#!",
      "label" : "Universitäts- und Stadtbibliothek Köln, Hauptabteilung",
      "type" : [ "Collection" ]
    } ],
    "id" : "http://lobid.org/items/990156034490206441:DE-38:23273477220006476#!"
  } ],
  "sameAs" : [ {
    "id" : "https://hub.culturegraph.org/resource/(DE-605)990156034490206441",
    "label" : "Culturegraph-Ressource"
  }, {
    "id" : "http://worldcat.org/oclc/180922664",
    "label" : "OCLC-Ressource"
  }, {
    "id" : "http://nwbib.de/990156034490206441#!",
    "label" : "NWBib-Ressource"
  } ],
  "isPartOf" : [ {
    "hasSuperordinate" : [ {
      "label" : "Wissenschaft & Praxis"
    } ],
    "type" : [ "IsPartOfRelation" ]
  }, {
    "hasSuperordinate" : [ {
      "id" : "http://lobid.org/resources/HT014056494#!",
      "label" : "Beiträge für die Wirtschaftspraxis"
    } ],
    "numbering" : "8",
    "type" : [ "IsPartOfRelation" ]
  } ],
  "tableOfContents" : [ {
    "label" : "Inhaltsverzeichnis",
    "id" : "https://digitale-objekte.hbz-nrw.de/storage/2007/06/06/file_77/1983953.pdf"
  } ],
  "inCollection" : [ {
    "id" : "https://nrw.digibib.net/search/hbzvk/",
    "label" : "DigiBib hbz Verbundkatalog",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/organisations/DE-655#!",
    "label" : "hbz - Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen, Netzwerkzone",
    "type" : [ "Collection" ]
  }, {
    "id" : "http://lobid.org/resources/HT014176012#!",
    "label" : "Nordrhein-Westfälische Bibliographie (NWBib)",
    "type" : [ "Collection" ]
  }, {
    "id" : "https://lobid.org/collections#nrwLastCopies",
    "label" : "nrwLastCopies",
    "type" : [ "Collection" ]
  } ],
  "language" : [ {
    "id" : "http://id.loc.gov/vocabulary/iso639-2/eng",
    "label" : "Englisch"
  } ],
  "extent" : "IV, 81 Bl. : Ill., graph. Darst. ; 290 mm x 210 mm",
  "note" : [ "Zugl.: Bachelor Thesis, FOM Fachhochschule für Oekonomie & Management" ],
  "bibliographicLevel" : {
    "label" : "Monograph/Item",
    "id" : "https://www.loc.gov/marc/bibliographic/bdleader.html#Monograph_Item"
  },
  "responsibilityStatement" : [ "Thomas Laukamm ; Carina Hauswald" ],
  "contribution" : [ {
    "agent" : {
      "gndIdentifier" : "132916800",
      "id" : "https://d-nb.info/gnd/132916800",
      "label" : "Hauswald, Carina",
      "type" : [ "Person" ],
      "dateOfBirth" : "1981"
    },
    "role" : {
      "id" : "http://id.loc.gov/vocabulary/relators/aut",
      "label" : "Autor/in"
    },
    "type" : [ "Contribution" ]
  }, {
    "agent" : {
      "gndIdentifier" : "109703774",
      "id" : "https://d-nb.info/gnd/109703774",
      "label" : "Laukamm, Thomas",
      "type" : [ "Person" ],
      "dateOfBirth" : "1948"
    },
    "role" : {
      "id" : "http://id.loc.gov/vocabulary/relators/edt",
      "label" : "Herausgeber/in"
    },
    "type" : [ "Contribution" ]
  } ]
}