{
  "exactMatch" : [ {
    "id" : "http://zbw.eu/stw/descriptor/12780-2",
    "label" : "http://zbw.eu/stw/descriptor/12780-2"
  }, {
    "id" : "http://lod.gesis.org/thesoz/concept_10051657",
    "label" : "http://lod.gesis.org/thesoz/concept_10051657"
  } ],
  "relatedDdcWithDegreeOfDeterminacy2" : [ {
    "id" : "http://dewey.info/class/1--0688/",
    "label" : "http://dewey.info/class/1--0688/"
  }, {
    "id" : "http://dewey.info/class/658.872/",
    "label" : "http://dewey.info/class/658.872/"
  }, {
    "id" : "http://dewey.info/class/381.1/",
    "label" : "http://dewey.info/class/381.1/"
  } ],
  "type" : [ "SubjectHeadingSensoStricto", "SubjectHeading", "AuthorityResource" ],
  "@context" : "https://lobid.org/gnd/context.jsonld",
  "gndSubjectCategory" : [ {
    "id" : "https://d-nb.info/standards/vocab/gnd/gnd-sc#10.11e",
    "label" : "Marketing, Wettbewerb"
  } ],
  "oldAuthorityNumber" : [ "(DE-588c)4012421-6" ],
  "broaderTermGeneral" : [ {
    "id" : "https://d-nb.info/gnd/4037589-4",
    "label" : "Marketing"
  } ],
  "closeMatch" : [ {
    "id" : "https://datos.bne.es/resource/XX538290",
    "label" : "https://datos.bne.es/resource/XX538290"
  }, {
    "id" : "http://id.loc.gov/authorities/subjects/sh85038256",
    "label" : "http://id.loc.gov/authorities/subjects/sh85038256"
  }, {
    "id" : "http://uri.gbv.de/terminology/etiras/800340282",
    "label" : "http://uri.gbv.de/terminology/etiras/800340282"
  }, {
    "id" : "http://purl.org/bncf/tid/36301",
    "label" : "http://purl.org/bncf/tid/36301"
  }, {
    "id" : "https://data.bnf.fr/ark:/12148/cb12042589q",
    "label" : "https://data.bnf.fr/ark:/12148/cb12042589q"
  } ],
  "describedBy" : {
    "id" : "https://d-nb.info/gnd/4012421-6/about",
    "maintainer" : {
      "id" : "https://ld.zdb-services.de/resource/organisations/DE-101",
      "label" : "https://ld.zdb-services.de/resource/organisations/DE-101"
    },
    "dctCreator" : {
      "id" : "https://ld.zdb-services.de/resource/organisations/DE-101",
      "label" : "https://ld.zdb-services.de/resource/organisations/DE-101"
    },
    "license" : {
      "id" : "http://creativecommons.org/publicdomain/zero/1.0/",
      "label" : "http://creativecommons.org/publicdomain/zero/1.0/"
    },
    "dateModified" : "2025-03-28T15:06:48.000",
    "descriptionLevel" : {
      "id" : "https://d-nb.info/standards/vocab/gnd/description-level#1",
      "label" : "Katalogisierungslevel 1"
    }
  },
  "gndIdentifier" : "4012421-6",
  "id" : "https://d-nb.info/gnd/4012421-6",
  "preferredName" : "Direktmarketing",
  "variantName" : [ "Direktvermarktung <Direktmarketing>", "Direct marketing", "Unternehmen / Direktmarketing", "Dialogmarketing" ],
  "sameAs" : [ {
    "id" : "http://www.wikidata.org/entity/Q677073",
    "collection" : {
      "id" : "http://www.wikidata.org/entity/Q2013",
      "abbr" : "WIKIDATA",
      "publisher" : "Wikimedia Foundation Inc.",
      "icon" : "https://www.wikidata.org/static/favicon/wikidata.ico",
      "name" : "Wikidata"
    }
  } ]
}