{
  "exactMatch" : [ {
    "id" : "http://aims.fao.org/aos/agrovoc/c_6352",
    "label" : "http://aims.fao.org/aos/agrovoc/c_6352"
  }, {
    "id" : "http://uri.gbv.de/terminology/etiras/800158842",
    "label" : "http://uri.gbv.de/terminology/etiras/800158842"
  }, {
    "id" : "http://zbw.eu/stw/descriptor/12775-2",
    "label" : "http://zbw.eu/stw/descriptor/12775-2"
  }, {
    "id" : "http://lod.gesis.org/thesoz/concept_10053596",
    "label" : "http://lod.gesis.org/thesoz/concept_10053596"
  } ],
  "relatedDdcWithDegreeOfDeterminacy2" : [ {
    "id" : "http://dewey.info/class/352.748/",
    "label" : "http://dewey.info/class/352.748/"
  } ],
  "relatedDdcWithDegreeOfDeterminacy3" : [ {
    "id" : "http://dewey.info/class/659.29/",
    "label" : "http://dewey.info/class/659.29/"
  }, {
    "id" : "http://dewey.info/class/659.2/",
    "label" : "http://dewey.info/class/659.2/"
  } ],
  "type" : [ "AuthorityResource", "SubjectHeadingSensoStricto", "SubjectHeading" ],
  "@context" : "https://lobid.org/gnd/context.jsonld",
  "gndSubjectCategory" : [ {
    "id" : "https://d-nb.info/standards/vocab/gnd/gnd-sc#9.3e",
    "label" : "Kommunikation, Meinungsbildung"
  }, {
    "id" : "https://d-nb.info/standards/vocab/gnd/gnd-sc#10.15",
    "label" : "Werbewirtschaft, Öffentlichkeitsarbeit"
  }, {
    "id" : "https://d-nb.info/standards/vocab/gnd/gnd-sc#10.11e",
    "label" : "Marketing, Wettbewerb"
  } ],
  "oldAuthorityNumber" : [ "(DE-588c)4043188-5" ],
  "usingInstructions" : [ "SW Unternehmen ist nicht pleonastisch. Verknüpfe mit einzelnen Institutionen. Bei engeren Sachverhalten verknüpfe mit dem jeweiligen Medium" ],
  "closeMatch" : [ {
    "id" : "https://datos.bne.es/resource/XX525922",
    "label" : "https://datos.bne.es/resource/XX525922"
  }, {
    "id" : "https://datos.bne.es/resource/XX4677346",
    "label" : "https://datos.bne.es/resource/XX4677346"
  }, {
    "id" : "http://id.loc.gov/authorities/subjects/sh93005277",
    "label" : "http://id.loc.gov/authorities/subjects/sh93005277"
  }, {
    "id" : "https://data.bnf.fr/ark:/12148/cb13319060b",
    "label" : "https://data.bnf.fr/ark:/12148/cb13319060b"
  }, {
    "id" : "http://id.loc.gov/authorities/subjects/sh85108753",
    "label" : "http://id.loc.gov/authorities/subjects/sh85108753"
  }, {
    "id" : "https://data.bnf.fr/ark:/12148/cb12098917f",
    "label" : "https://data.bnf.fr/ark:/12148/cb12098917f"
  } ],
  "describedBy" : {
    "id" : "https://d-nb.info/gnd/4043188-5/about",
    "maintainer" : {
      "id" : "https://ld.zdb-services.de/resource/organisations/DE-101",
      "label" : "https://ld.zdb-services.de/resource/organisations/DE-101"
    },
    "dctCreator" : {
      "id" : "https://ld.zdb-services.de/resource/organisations/DE-101",
      "label" : "https://ld.zdb-services.de/resource/organisations/DE-101"
    },
    "license" : {
      "id" : "http://creativecommons.org/publicdomain/zero/1.0/",
      "label" : "http://creativecommons.org/publicdomain/zero/1.0/"
    },
    "dateModified" : "2025-03-28T15:07:28.000",
    "descriptionLevel" : {
      "id" : "https://d-nb.info/standards/vocab/gnd/description-level#1",
      "label" : "Katalogisierungslevel 1"
    }
  },
  "gndIdentifier" : "4043188-5",
  "id" : "https://d-nb.info/gnd/4043188-5",
  "preferredName" : "Öffentlichkeitsarbeit",
  "variantName" : [ "PR", "Public Relations" ],
  "sameAs" : [ {
    "id" : "http://www.wikidata.org/entity/Q133080",
    "collection" : {
      "id" : "http://www.wikidata.org/entity/Q2013",
      "abbr" : "WIKIDATA",
      "publisher" : "Wikimedia Foundation Inc.",
      "icon" : "https://www.wikidata.org/static/favicon/wikidata.ico",
      "name" : "Wikidata"
    }
  } ]
}